Body Geometry Rebranding
Body Geometry’s strength lies in the sum of its parts. The new logo-lockup communicates a holistic system via respective contact points, and how it all comes together with Body Geometry Fit. The Body Geometry aesthetic is clean, open and inviting, while not being overtly clinical or too technical. I worked with a the creative director to research and develop the new brand and create marketing materials, like the brochure pictured above.
Specialized Women's Branding
This badge was created for a Specialized holiday Strava challenge and was used on the app and merchandise.