Catalog Design and Production
For the past three years, I've been designing and producing the WTB product catalogs, which up usually upwards of 100 pages. From layout design and image editing, to production and editing, they hired me to oversee the project from start to finish.
Product Graphic Design
Over the years, WTB has asked me to jump in on some saddle graphics. For the Deva and Koda women's saddles (first two pictures) they requested a design that was subtle and not too feminine, but had a nice touch of flair. I oped for gloss over matte triangle geo patterns that felt hard-edged, but with a soft touch.
35 Yr Anniversary Logo
WTB tasked me with creating a special heritage logo to use throughout 2017. I incorporated Mount Tam, where mountain biking and WTB were born, and took a modern twist on old heritage.
WTB wanted to easily display their saddles in an organized way so their consumer could quickly determine types of saddle padding and widths.